Bake Eat Love

Subscription baking box

Bake Eat Love (BEL Box) is a baking subscription box that features specialty ingredients and new spins on timeless treats.

I worked with the founder and CEO to create a bold, colorful brand that ensures BEL Box stands out among it’s competitors. The result feels home made, premium, and fun, serving as a visual extension of the BEL Box brand promise. I also built a system of reusable elements (some existing, some bespoke), product packaging, and a recipe card template with enough flexibility to suit the needs of each new monthly recipe.