ProductCraft

The conference

ProductCraft is a thought leadership destination built by Pendo for the product community. It’s a place where product people share best practices, learn from one another, and build community. In 2019, ProductCraft branched out of the digital world into a premier event held in the heart of San Francisco.

I worked with the directors of brand strategy and field marketing to translate the ProductCraft brand into a flexible system that could be applied throughout the event and reinforced on the website. The final collection included large and small scale environment design, swag, social promotions, email, an event website and updates to the ProductCraft home site.